Doshi.

Contract

Feb - June 2025

Role

Research, Product Design, Marketing

Work

Doshi is a financial education app designed to help users learn more about personal finance and make informed decisions. 💸

I was tasked with conducting user research, re-designing the flow of the onboarding and learning experience, and introducing social media marketing to promote the application within different institutions.

Old New

Onboarding

I was tasked with improving the onboarding flow of the app to better cater to new users, and improve key metrics such as 30-day retention, daily engagement and ultimately conversion rate.

The focus of the re-design was to personalise the experience by building a profile of the user's financial situation, subsequently providing them with a clear path of improvement without feeling overwhelming, an easy pitfall of financial apps.

Marketing

On top of the re-design, I was also tasked with introducing social media marketing to promote Doshi's learning experience being embedded into the Lloyds app for millions of students.

Using my production and social media experience, I was able to pitch and creatively produce a campaign targetting the 16-25 demographic within the UK.

This involved over 20 different ad formats strategically implemented across Instagram and Google, as well as a unique Underground Money video series for TikTok which I wrote, hosted and edited.

Check out Doshi here!